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Bestseller
BestsellerE-book
Author Ladner, Sam.

Title Practical ethnography : a guide to doing ethnography in the private sector / Sam Ladner.

Publication Info. Walnut Creek, CA : Left Coast Press, [2014]

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Summary "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Note Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Business anthropology -- Research -- Methodology.
Business anthropology -- Research.
Methodology.
Business anthropology.
Ethnology -- Research -- Methodology.
Ethnology -- Research -- Methodology.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Ladner, Sam. Practical ethnography 9781611323894 (DLC) 2013044337 (OCoLC)852222345
ISBN 9781611323917 (electronic book)
1611323916 (electronic book)
9781611323894
1611323894
9781611323900
1611323908