| Description |
1 online resource (xi, 152 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 129-150) and index. |
| Contents |
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work. |
| Summary |
Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising agencies -- Japan.
|
|
Advertising agencies. |
|
Japan. |
|
Advertising -- Japan.
|
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Advertising. |
|
Business anthropology -- Japan.
|
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Business anthropology. |
|
Ethnology -- Fieldwork -- Japan.
|
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Ethnology -- Fieldwork. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Moeran, Brian, 1944- Ethnography at work. Oxford, UK ; New York : Berg, 2006 1845204972 9781845204976 (DLC) 2006017171 (OCoLC)69671896 |
| ISBN |
9781847883216 (electronic book) |
|
1847883214 (electronic book) |
|
1845204972 (cloth) |
|
9781845204976 (cloth) |
|
