| Description |
1 online resource (vii, 415 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1: Rhetoric in political discourse. Talking about families to create winning identities / Karen Adams -- All's well that end's well. The problem of peroratio in ministerial speeches / Jaap de Jong and Bas Andeweg -- Campaign slogans as a monitor of social change : the case of the Third Greek Republic / George Mavrogenis -- European public debate-- offered identities and performed agencies / Sine Nørholm Just -- Apologies for metaphors as a strategic manoeuvre in political debates / José Plug and Francisca Snoeck Henkemans -- Richard Nixon's rhetorical confrontation with communism / Marta Rzepecka -- On the pragmatic and prosodic structure of an inspirational political address / Tetyana Sayenko -- Rhetoric, audience and public in a political press conference speech / Jeanne Strunck. |
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pt. 2: Rhetoric in journalistic discourse. Role of rhetoric in the attention economy / Jens Kirk -- How numbers make news reliable / Willem Koetsenruijter -- Other-reference in the discussion over the removal of the World War II memorial in Tallinn / Andres Könno -- Science as rhetoric in media discourses on climate change / Rui Ramos and Anabela Carvalho -- Rhetorical power of direct news access / Hilde van Belle -- Presenting Irving : a rhetorical analysis of Irving trial news coverage / Emma Vine -- Evaluation and argumentation in a rhetorical uphill struggle / Torben Vestergaard -- Influence what influence? Media journalism and the case of policing change in Northern Ireland / John Wilson and Karyn Stapleton. |
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pt. 3: Rhetoric in organisational discourse. Corporate apologia / Anne Marie Bülow -- Communicating financials in the biotech industry : a strategic decision? / Lise-Lotte Holmgreen -- Job ads as corporate branding : staging values and identities / Brigitte Norlyk -- Limits of analyzing rhetoric in the analysis of organizational discourse / Walther Schönfelder. |
| Summary |
Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of t ... |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Rhetoric -- Social aspects -- Congresses.
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Rhetoric -- Social aspects. |
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Rhetoric. |
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Verbal ability -- Social aspects -- Congresses.
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Verbal ability. |
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Social aspects. |
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Communication in politics -- Congresses.
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Communication in politics. |
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Business communication -- Congresses.
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Business communication. |
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Journalism -- Language -- Congresses.
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Journalism -- Language. |
| Genre/Form |
Electronic books.
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Conference papers and proceedings.
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Conference papers and proceedings.
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| Added Author |
Dam, Lotte, editor.
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Holmgreen, Lise-Lotte, editor.
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Strunck, Jeanne, editor.
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| Other Form: |
Print version: Rhetorical aspects of discourses in present-day society. Newcastle : Cambridge Scholars, 2008 9781847186591 (DLC) 2009396274 (OCoLC)239844136 |
| ISBN |
9781443812290 (electronic book) |
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1443812293 (electronic book) |
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9781847186591 (hardback) |
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1847186599 (hardback) |
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