| Description |
1 online resource. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Discourse approaches to politics, society and culture (DAPSAC),
15699463 ;
volume 89
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Language, power, and political control in Wales -- Towards a discursive approach to language policy -- How to operationalise a multi-level disourse analysis -- Political and corporate language policy discourse: shifting discourses across contexts -- Language policy, ideology and practice in Welsh business: stakeholder perspectives -- Managers' local promotion of bilingualism in business -- Conclusions: taking stock of minority language policy in business. |
| Summary |
"Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related"-- Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Language policy -- Wales.
|
|
Language policy. |
|
Wales. |
|
Business communication -- Wales.
|
|
Business communication. |
|
Bilingualism -- Wales.
|
|
Bilingualism. |
|
Welsh language -- Business Welsh.
|
|
Welsh language -- Business Welsh. |
|
English language -- Business English.
|
|
English language -- Business English. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Barakos, Elisabeth. Language policy in business Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2020. 9789027207609 (DLC) 2020028873 |
| ISBN |
9789027260697 electronic book |
|
9027260699 electronic book |
|
9789027207609 hardcover |
|
