| Description |
1 online resource (xiv, 178 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 163-169) and index. |
| Contents |
Ch. 1. Communications, Corporations, and Change -- Ch. 2. Electronic Media: Sudden Impact or Business as Usual? -- Ch. 3. Electrovisual Media and the American Corporation -- Ch. 4. The Emerging Corporate Landscape -- Ch. 5. The New Diversity Benchmark -- Ch. 6. Reshaping the Boundaries Around Business -- Ch. 7. Harnessing the Power of Electronic Communication Technology -- Ch. 8. Lessons from the Leaders -- Ch. 9. The Seven New Rules of Corporate Communication -- Appendix I. The Emerging Employment Landscape -- Appendix II. Communication Studies and Commentaries. |
| Summary |
The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed. Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teach. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in management.
|
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Communication in management. |
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Communication in organizations.
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Communication in organizations. |
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Organizational change.
|
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Organizational change. |
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Business communication -- Technological innovations.
|
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Business communication -- Technological innovations. |
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Business communication. |
| Genre/Form |
Electronic books.
|
| Added Author |
Wilson, Patricia O'Connor, 1964-
|
| Other Form: |
Print version: Marlow, Eugene. Breakdown of hierarchy. Boston : Butterworth-Heinemann, ©1997 0750697466 (DLC) 96039241 (OCoLC)35744389 |
| ISBN |
9781136012501 (electronic book) |
|
1136012508 (electronic book) |
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0750697466 |
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9780750697460 |
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