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Author Ugarte, Ruben, author.

Title The data mirage : why companies fail to actually use their data / Ruben Ugarte.

Publication Info. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.

Item Status

Edition First edition.
Description 1 online resource (xiv, 149 pages) : illustrations (some color)
Series Big data, business analytics, and smart technology collection, 2333-6757
Big data, business analytics, and smart technology collection. 2333-6757
Bibliography Includes bibliographical references and index.
Contents Chapter 1. The reality of being data driven and why your company isn't -- Chapter 2. Designing data strategies for the real world -- Chapter 3. How to avoid drowning in tool hell and safeguarding your data -- Chapter 4. Driving successful implementations, on budget and on time -- Chapter 5. Creating reports that people actually understand -- Chapter 6. The last mile: training -- Chapter 7. Your biggest challenge: actually using the data -- Chapter 8. Analyzing your data and workflows -- Chapter 9. Building experiments and making better decisions -- Chapter 10. Beyond the basics: machine learning, AI, and the future.
Access Access restricted to authorized users and institutions.
Summary The data mirage: why companies fail to actually use their data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn't need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers "have a high level of con̐Ơѓdence in their customer insights and only 33% trust the analytics they generate from their business operations."
Form Also available in print.
System Details Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Provenance Purchased with the Phippen Library Fund.
Subject Business enterprises.
Big data.
Business intelligence.
Information technology.
Indexed Term Analytics.
Marketing strategy.
Growth hacking.
Data science.
Mobile games.
Marketing attribution.
Genre/Form Electronic books.
Other Form: Print version: 9781953349521
ISBN 9781953349538 e-book
9781953349521 print