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Author Simon, Alan R.

Title Data warehousing and business intelligence for e-Commerce / Alan R. Simon & Steven L. Shaffer.

Imprint San Francisco : Morgan Kaufmann, ©2001.

Item Status

Description 1 online resource (xxi, 287 pages) : illustrations.
Series Morgan Kaufman series in data management
Morgan Kaufman series in data management.
Note Includes index.
Contents Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.
Summary You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati.
Bibliography Includes bibliographical references and index.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Electronic commerce.
Business intelligence.
Data warehousing.
Industrial marketing.
Genre/Form Electronic books.
Added Author Shaffer, Steven L.
Other Form: Print version: Simon, Alan R. Data warehousing and business intelligence for e-Commerce. San Francisco : Morgan Kaufmann, ©2001 1558607137 (DLC) 2001018796 (OCoLC)45799345
ISBN 0585457115 (electronic bk.)
9780585457116 (electronic bk.)