LEADER 00000cam a2200817Ii 4500 
001    ocn914796877 
003    OCoLC 
005    20220702022102.0 
006    m     o  d         
007    cr unu|||||||| 
008    150728s2015    enka    ob    001 0 eng d 
015    GBB637710|2bnb 
016 7  017450696|2Uk 
019    913562930|a922914566|a958349780|a958448207|a966398028
       |a1008946207|a1166346444 
020    9780749474027|q(electronic book) 
020    0749474025|q(electronic book) 
020    |z9780749474010 
020    |z0749474017 
035    (OCoLC)914796877|z(OCoLC)913562930|z(OCoLC)922914566
       |z(OCoLC)958349780|z(OCoLC)958448207|z(OCoLC)966398028
       |z(OCoLC)1008946207|z(OCoLC)1166346444 
037    CL0500000621|bSafari Books Online 
037    FAA9C67A-F538-40CE-B654-36DF3994D2FA|bOverDrive, Inc.
       |nhttp://www.overdrive.com 
040    UMI|beng|erda|epn|cUMI|dOCLCO|dIDEBK|dEBLCP|dYDXCP|dDEBSZ
       |dOCLCO|dCOO|dC6I|dDEBBG|dOCLCF|dOCLCO|dNRC|dN$T|dOCLCO
       |dUPM|dTEFOD|dOCLCQ|dAU@|dSTF|dVT2|dB24X7|dYDX|dLIV|dUKMGB
       |dOCLCQ|dBRF|dOCLCO 
049    RIDW 
050  4 HF5415.125 
072  7 BUS|x082000|2bisacsh 
072  7 BUS|x041000|2bisacsh 
072  7 BUS|x042000|2bisacsh 
072  7 BUS|x085000|2bisacsh 
082 04 658.4/72|223 
084    BUS043060|aCOM021030|aBUS043000|2bisacsh 
090    HF5415.125 
100 1  Struhl, Steven M.,|0https://id.loc.gov/authorities/names/
       no93036188|eauthor. 
245 10 Practical text analytics :|binterpreting text and 
       unstructured data for business intelligence /|cSteven 
       Struhl. 
246 30 Interpreting text and unstructured data for business 
       intelligence 
264  1 London, UK ;|aPhiladelphia, PA :|bKogan Page,|c2015. 
300    1 online resource (1 volume) :|billustrations. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
490 1  Marketing science series 
504    Includes bibliographical references and index. 
505 0  1 -: Who should read this book? And what do you want to do
       today?; 2 -: Getting ready: capturing, sorting, sifting, 
       stemming and matching; 3 -: In pictures: Word clouds, 
       wordles and beyond; 4 -: Putting text together: clustering
       words and documents using words; 5 -: In the mood for 
       sentiment (and counting); 6 -: Predictive models 1: Having
       words with regressions; 7 -: Predictive models 2: 
       Classifications that grow on trees; 8 -: Predictive models
       3: All in the family with Bayes Nets; 9 -: Looking forward
       and back; A -: Glossary. 
520    "Bridging the gap between the marketer who must put text 
       analytics to use and data analysis experts, Practical Text
       Analytics is an accessible guide to the many advances in 
       text analytics. It explains the different approaches and 
       methods, their uses, strengths, and weaknesses, in a way 
       that is relevant to marketing professionals. Each chapter 
       includes illustrations and charts, hints and tips, 
       pointers on the tools and techniques, definitions, and 
       case studies/examples. Consultant and researcher Steven 
       Struhl presents the process of text analysis in ways that 
       will help marketers clarify and organize the confusing 
       array of methods, frame the right questions, and apply the
       results successfully to find meaning in any unstructured 
       data and develop effective new marketing strategies"--
       |cProvided by publisher. 
520    "Bridging the gap between the marketer who must put text 
       analytics to use and the increasingly rarefied community 
       of data analysis experts, Practical Text Analytics is an 
       accessible guide to the many remarkable advances in text 
       analytics that specialists are discussing among 
       themselves. Instead of being a resource for programmers, a
       book on theory or an introduction on how to use advanced 
       statistical programs, this daily reference resource cuts 
       through the profusion of jargon, evaluating the strengths 
       and weaknesses of various methods and serving as a guide 
       to what is credible in this fast-moving and often 
       confusing field. Practical Text Analytics provides 
       guidance on the application of text analytics for 
       marketing professionals who must interpret the results and
       apply them in their campaigns. It presents the process of 
       analysis in ways that people who use the data need to see 
       them, helping marketers to clarify and organize 
       confidently the confusing array of methods, frame the 
       right questions and apply the results successfully to find
       meaning in any unstructured data and develop powerful new 
       marketing strategies. About the series: The Marketing 
       Science series makes difficult topics accessible to 
       marketing students and practitioners by grounding them in 
       business reality. Each book is written by an expert in the
       field and includes case studies and illustrations so 
       marketers can gain confidence in applying the tools and 
       techniques and commission external research"--|cProvided 
       by publisher. 
588    Description based on print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Marketing|xData processing.|0https://id.loc.gov/
       authorities/subjects/sh2008107427 
650  0 Big data.|0https://id.loc.gov/authorities/subjects/
       sh2012003227 
650  0 Business intelligence.|0https://id.loc.gov/authorities/
       subjects/sh85018300 
650  0 Marketing research.|0https://id.loc.gov/authorities/
       subjects/sh85081350 
650  7 Marketing|xData processing.|2fast|0https://id.worldcat.org
       /fast/1010187 
650  7 Big data.|2fast|0https://id.worldcat.org/fast/1892965 
650  7 Business intelligence.|2fast|0https://id.worldcat.org/fast
       /842723 
650  7 Marketing research.|2fast|0https://id.worldcat.org/fast/
       1010284 
650  7 Data Analysis: General.|2bicssc 
650  7 BUSINESS & ECONOMICS / Industrial Management.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Management.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Management Science.|2bisacsh 
650  7 BUSINESS & ECONOMICS / Organizational Behavior.|2bisacsh 
655  0 Electronic books. 
655  4 Electronic books. 
776 08 |iPrint version:|aStruhl, Steven M.|tPractical text 
       analytics.|dLondon ; Philadelphia : Kogan Page, 2015
       |z9780749474010|w(DLC)  2015016005|w(OCoLC)907146659 
830  0 Marketing science series.|0https://id.loc.gov/authorities/
       names/no2015160174 
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=1021483|zOnline ebook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d202207013|cEBSCO|tEBSCOebooksacademic July NEW 6029
       |lridw 
994    92|bRID