Brand naming : the complete guide to creating a name for your company, product, or service

Meyerson, Rob, author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
First edition.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindstrom, Martin, 1970-
New York : Free Press, [2005]

Branded customer service : the new competitive edge

Barlow, Janelle, 1943-
San Francisco, CA : Berrett-Koehler, [2004]
1st ed.

Brands : the logos of the global economy

Lury, Celia.
London ; New York : Routledge, 2004.

Developing brands with qualitative market research

Chandler, Jon.
London ; Thousand Oaks, Calif. : Sage, 2002.

Developing insights on branding in the B2B context : case studies from business practice

Bingley, UK : Emerald Publishing Limited, 2018.
First edition.

Dictionary of trade name origins

Room, Adrian.
London ; Boston : Routledge & Kegan Paul, 1982.

How brands become icons : the principles of cultural branding

Holt, Douglas B.
Boston, Mass. : Harvard Business School Press, [2004]

Managing corporate reputation : a specially commissioned report

Dalton, John M., 1942-
London : Thorogood, [2003]

Trade Name Creation : Processes and Patterns.

Praninskas, Jean.
Berlin/Boston : De Gruyter, Inc., 2017.