| Description |
1 online resource (x, 251 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (page 246) and index. |
| Summary |
Annotation Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. |
| Access |
Use copy Restrictions unspecified MiAaHDL |
| Reproduction |
Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL |
| System Details |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
| Processing Action |
digitized 2010 HathiTrust Digital Library committed to preserve MiAaHDL |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Green marketing.
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Green marketing. |
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Sustainable buildings -- Marketing.
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Sustainable buildings. |
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Marketing. |
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Architectural services marketing.
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Architectural services marketing. |
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Architects and builders -- Certification.
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Architects and builders. |
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Construction industry.
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Construction industry. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Yudelson, Jerry. Marketing green buildings. Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, ©2006 0881735280 0849393817 (DLC) 2005058224 (OCoLC)62888370 |
| ISBN |
0881735280 (print) |
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9780881735284 (print) |
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0849393817 (Taylor & Francis) |
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9780849393815 (Taylor & Francis) |
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0881735299 (electronic) |
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9780881735291 (electronic) |
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9781601198112 (electronic book) |
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1601198116 (electronic book) |
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