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Subjects (1-2 of 2)
Character merchandising.
1 Bestseller Pink globalization : Hello Kitty's trek across the Pacific Yano, Christine Reiko, author. Durham ; London : Duke University Press, 2013. Rating: Request Electronic Resources More... Item Status
2 Bestseller Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing Santo, Avi, author. Austin : University of Texas Press, 2015. First edition. Rating: Electronic Resources More... Item Status

Resources

Pink globalization : Hello Kitty's trek across the Pacific