LEADER 00000cgm a2200673Ka 4500 
001    ocn243867285 
005    20110714175057.0 
007    vd mvaizu 
008    080815t20072007nju028            vleng d 
028 42 39354|bFilms for the Humanities & Sciences 
035    (OCoLC)ocn243867285 
035    465274 
040    ZAD|beng|cZAD|dZAD|dRID 
049    RIDV 
090    HD9970.5.C454 C44 2007 
245 04 The chewing gum war :|ba case study in market share /|ca 
       co-production of the BBC and The Open University ; 
       produced and directed by Charles Miller. 
264  1 Princeton, N.J. :|bFilms for the Humanities & Sciences,
       |c[2007] 
264  4 |c©2007 
300    1 DVD (28 min.) :|bsound, color with black and white 
       sequences ;|c4 3/4 in. 
336    two-dimensional moving image|btdi|2rdacontent 
337    video|bv|2rdamedia 
338    videodisc|bvd|2rdacarrier 
344    digital|2rdatr 
344    |boptical|2rdarm 
347    video file|2rdaft 
347    |bDVD video 
500    Originally produced as an episode of the BBC television 
       series: The money programme. 
508    Editor, Clive Edwards. 
511 0  Reporter, Libby Potter. 
520    Focuses on two major chewing gum companies, Wrigley's and 
       Cadbury Schweppes. Simon Baldry, Managing Director of 
       Cadbury Trebor Bassett, and Gharry Eccles, Managing 
       Director of Wrigley's UK, take turns explaining their 
       business strategies, while retailers describe how the 
       chewing gum battle is playing out at the cash register. 
538    DVD-R. 
546    Closed-captioned for the hearing impaired. 
610 20 Wm. Wrigley Jr. Company.|0https://id.loc.gov/authorities/
       names/nr94017843 
610 20 Cadbury Schweppes.|0https://id.loc.gov/authorities/names/
       no94005905 
610 27 Wm. Wrigley Jr. Company.|2fast|0https://id.worldcat.org/
       fast/697683 
610 27 Cadbury Schweppes.|2fast|0https://id.worldcat.org/fast/
       695109 
650  0 Chewing gum industry.|0https://id.loc.gov/authorities/
       subjects/sh2004007341 
650  0 Chewing gum.|0https://id.loc.gov/authorities/subjects/
       sh85023185 
650  7 Chewing gum industry.|2fast|0https://id.worldcat.org/fast/
       1202237 
650  7 Chewing gum.|2fast|0https://id.worldcat.org/fast/853938 
655  7 Video recordings.|2lcgft|0https://id.loc.gov/authorities/
       genreForms/gf2011026723 
655  7 Video recordings.|2fast|0https://id.worldcat.org/fast/
       1692913 
655  7 Documentary television programs.|2lcgft|0https://
       id.loc.gov/authorities/genreForms/gf2011026207 
655  7 Documentary television programs.|2fast|0https://
       id.worldcat.org/fast/1710387 
655  7 Films for the hearing impaired.|2lcgft|0https://id.loc.gov
       /authorities/genreForms/gf2011026283 
655  7 Films for the hearing impaired.|2fast|0https://
       id.worldcat.org/fast/1710386 
700 1  Miller, Charles,|d1957-|0https://id.loc.gov/authorities/
       names/n96086754 
700 1  Potter, Libby,|0https://id.loc.gov/authorities/names/
       no2007158371|ereporter. 
710 2  British Broadcasting Corporation.|0https://id.loc.gov/
       authorities/names/n79074359 
710 2  Open University.|0https://id.loc.gov/authorities/names/
       n79032959 
710 2  Films for the Humanities (Firm)|0https://id.loc.gov/
       authorities/names/n80050316 
730 0  Money programme (Television program)|0https://id.loc.gov/
       authorities/names/no2006105454 
901    MARCIVE 20231220 
935    465274 
994    C0|bRID