| Description |
1 online resource (xii, 257 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Rutgers series in communications, media, and culture
|
|
Rutgers series in communications, media, and culture.
|
| Bibliography |
Includes bibliographical references (235-238) and index. |
| Contents |
Children's desires/mothers' dilemmas, the social contexts of consumption -- Buying happiness, buying success, toy advertising to parents -- The real power of commercials, questioning the terms of debate -- Utopia or discrimination? Commercials for kids -- Toy-based videos for girls, My Little Pony -- Action TV for boys, Slimer and the real Ghostbusters -- Toys "R" Us, marketing to children and parents. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Television advertising and children -- United States.
|
|
Television advertising and children. |
|
United States. |
|
Child consumers -- United States.
|
|
Child consumers. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Seiter, Ellen, 1957- Sold separately. New Brunswick, N.J. : Rutgers University Press, 1995, ©1993 081352198X |
| ISBN |
0585113858 (electronic book) |
|
9780585113852 (electronic book) |
|
