| Edition |
1st Anchor Books ed. |
| Description |
xiv, 288 pages ; 21 cm |
| Note |
Originally published in hardback as: Consuming kids : the hostile takeover of childhood. New York : New Press, 2004. |
| Bibliography |
Includes bibliographical references (pages 233-273) and index. |
| Contents |
The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone. |
| Subject |
Child consumers -- United States.
|
|
Child consumers. |
|
United States. |
|
Advertising and children -- United States.
|
|
Advertising and children. |
|
Marketing research -- United States.
|
|
Marketing research. |
| ISBN |
1400079993 paperback |
|
9781400079995 paperback |
|
