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Book
Author
Pecora, Norma Odom.
Title
The business of children's entertainment / Norma Odom Pecora.
Publication Info.
New York : Guilford Press, [1998]
©1998
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF6161.C33 P43 1998
1998
Available
---
Description
vii, 190 pages : illustrations ; 24 cm.
Series
The Guilford communicaiton series
Guilford communication series.
Bibliography
Includes bibliographical references (pages 167-181) and index.
Subject
Advertising -- Children's paraphernalia.
Advertising -- Children's paraphernalia.
Child consumers.
Child consumers.
Television advertising and children.
Television advertising and children.
Motion pictures and children.
Motion pictures and children.
Toy industry.
Toy industry.
Children's clothing industry.
Children's clothing industry.
ISBN
1572302801 alkaline paper