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Author Vučetić, Radina, author.

Title Coca-cola socialism : Americanization of Yugoslav culture in the sixties / Radina Vučetić ; translated by John K. Cox.

Publication Info. Budapest ; New York, NY : Central European University Press, 2018.
©2018

Item Status

Description 1 online resource (x, 334 pages)
text file
Bibliography Includes bibliographical references and index.
Contents Between pink Hollywood and the black wave -- A change in rhythm -- Modernism and the avant-garde in the struggle for socialism -- Life in the American style -- Conclusion. The American dream the Yugoslav way?
Summary This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argu.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Popular culture -- Yugoslavia.
Popular culture.
Yugoslavia.
Popular culture -- United States.
United States.
Nineteen sixties.
Nineteen sixties.
Socialism and culture -- Yugoslavia.
Socialism and culture.
Communism and culture -- Yugoslavia.
Communism and culture.
Popular culture and globalization -- 20th century.
Popular culture and globalization.
Chronological Term 20th century
Subject Yugoslavia -- Civilization.
Civilization.
Yugoslavia -- Relations -- United States.
Relations.
United States -- Relations -- Yugoslavia.
Chronological Term 1900-1999
Genre/Form Electronic books.
Electronic books.
Added Author Cox, John K., 1964- translator.
Added Title Koka-kola socijalizam. English https://id.loc.gov/authorities/names/n2017071176
Other Form: Print version: Vučetić, Radina. Coca-cola socialism. Budapest ; New York : Central European University Press, 2017 9789633862001 (DLC) 2017050566
ISBN 9789633862018 (electronic book)
9633862019 (electronic book)
9789633862001