| Description |
xiii, 322 pages, 6 unnumbered pages of plates : illustrations (some color) ; 29 cm |
| Bibliography |
Includes bibliographical references (page 317) and index. |
| Contents |
Graphic communication : where we've been, where we are, where we're going -- The design process : planning for visual impact -- Typographic images : the fundamental graphics tools -- Typography : from simple symbols to professional messages -- Text preparation : editing, marking, and copyfitting -- Graphic images : powerful partners of words in print -- Text and image processing : capturing words and pictures through electronics -- Modern design problems : from identity symbols to effective page structures -- Publications design : planning a creative, cohesive visual package -- Pasteup: assembling text and graphic images for reproduction -- Printing processes : reproduction methods for commercial and publications work -- Color in graphics : bringing realism and excitement to the printed page -- Paper and ink : choosing the appropriate message bearers -- Bindery and finishing : customizing the visual presentation -- The professional interface : controlling costs and quality through communication -- Appendix A. Selected display alphabets -- Appendix B. Per-pica character counts for fifty popular type styles -- Appendix C. Selected sources of information on communication graphics and publications design. |
| Subject |
Communication -- Graphic methods.
|
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Communication -- Graphic methods. |
|
Communication. |
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Editing.
|
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Editing. |
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Printing.
|
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Printing. |
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Graphic arts.
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Graphic arts. |
| Other Form: |
Online version: Crow, Wendell C., 1942- Communication graphics. Englewood Cliffs, N.J. : Prentice-Hall, ©1986 (OCoLC)560379336 |
| ISBN |
013153792X |
|
9780131537927 |
|
