Providing a dynamic, forward-looking reorientation towards a new universe of reference, Remodelling Communication makes a significant, productive contribution to communication theory.
Contents
1 Regaining Weaver and Shannon -- 2 Encoding and Decoding Stuart Hall -- 3 Roman Jakobson and the Primacy of the Poetic -- 4 All Models are Simulations: Jean Baudrillard's Critique of Communication -- 5 Phatic (Dys)functions -- 6 Umberto Eco and Guerrilla Decoding -- 7 From General Modelling to Metamodelling -- Conclusion.
Bibliography
Includes bibliographical references and index.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America