| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Self and world: story, image, brand -- The stories we tell -- Truth-telling narratives -- Spectacle: the ontology of image -- Tribes: hyperrealized and mythical belonging -- Mass moralizing -- The good life -- Morality for sale -- Morality as consumption -- Morality as propaganda. |
| Summary |
Drawing from sources as diverse as Plato, Marshal McLuhan, and McDonald's, <span style=""font-style:italic;"">Mass Moralizing makes the intriguing case that contemporary marketing has moved beyond merely selling commodities and now seeks to turn our values themselves into commodities. It sheds light on a subtle but important new concern about the ever-shrinking difference between human values and consumer values. <br /> |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Mass media -- Moral and ethical aspects.
|
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Mass media -- Moral and ethical aspects. |
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Communication -- Moral and ethical aspects.
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Communication -- Moral and ethical aspects. |
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Marketing.
|
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Marketing. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Hopkins, Phil, 1958- Mass moralizing 9780739188514 (DLC) 2015000455 (OCoLC)898161518 |
| ISBN |
9780739188521 (electronic book) |
|
0739188526 (electronic book) |
|
9780739188514 |
|
0739188518 |
|
