| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:? Distill details and data into big ideas? Deliver meaning to audiences? Use storytelling to captivate and educate? Humanize content to make complicated ideas more tangible? Layer harder ideas on top of easier ideas? Strip away complex language, jargon, and acronyms? Use analogies to explain unfamiliar areas? Master new digital modes of expression? And more Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling. |
| Contents |
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction: An Elephant Named Digital Communication; Part I: How Digital Technology is Changing Communication; 1. Deliver Meaning; 2. The Dawn of the Multimedia Age; 3. What is Multimedia?; 4. Digital Media Changes the Way We Experience Information; 5. Finding the Right Medium to Deliver your Content; Part II: Know Thy Audience; 6. Why Smart People Misread their Audiences; 7. Learning about your Audience; 8. Addressing Multiple Audiences; 9. Researching Cultural Issues; Part III: Know Thy Subject. |
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10. If you are not a Subject Expert . . .11. Advice for Content Experts; Part IV: Simplicity and Clarity; 12. Simplify your Content; 13. But don't Oversimplify; 14. Focus on Clarity; Part V: Guidelines for Effective Communication; 15. Supercommunicator Basic Guidelines; Part VI: Humanize your Communications; 16. Find your Human Voice; 17. Speaking Human ... Without the Human; 18. It's Story Time!; 19. Testimonials: A Supercommunicator's Win-Win; 20. Case Examples that Make Learning Real; 21. What not to do when Speaking Human; Part VII: Getting an Audience to Care. |
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22. The Power of Personalization23. Rational Thinking isn't Always the Rational Choice; Part VIII: Building Blocks and Analogies; 24. Building a Path to Comprehension; 25. The Power of Comparison; 26. Analogies in a Professional Setting; Part IX: Visual and Interactive; 27. More than a Garnish; 28. Quality and Integrity in Design; 29. Visuals for Presentations; 30. Let your Audience Explore; 31. Your Role as a Supercommunicator; A Debt of Gratitude; Notes; Index; About the Author; Free Sample Chapter from Lead with a Story; About Amacom. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication of technical information.
|
|
Communication of technical information. |
|
Communication.
|
|
Communication. |
|
Business communication.
|
|
Business communication. |
|
PSYCHOLOGY -- Social Psychology. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Pietrucha, Frank J. Supercommunicator 9780814433683 (DLC) 2013041832 (OCoLC)862575306 |
| ISBN |
9780814433690 (electronic book) |
|
0814433693 (electronic book) |
|
9780814433683 |
|
0814433685 |
| Music No. |
MWT11648058 |
|
