| Description |
1 online resource (166 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 157-158) and index. |
| Summary |
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer services -- Communication systems.
|
|
Customer services -- Communication systems. |
|
Customer services. |
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Interactive computer systems.
|
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Interactive computer systems. |
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Internet marketing.
|
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Internet marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Faith, Ron.
|
| Other Form: |
Print version: Tomsen, Mai-lan. Reaching the interactive customer. Cambridge, UK ; New York, NY : Cambridge University Press, 2003 (DLC) 2002031408 |
| ISBN |
0511078323 (electronic book) |
|
9780511078323 (electronic book) |
|
0511075219 (electronic book ; Adobe Reader) |
|
9780511075216 (electronic book ; Adobe Reader) |
|
9780511547072 (ebook) |
|
0511547072 (ebook) |
|
9780521816700 (paperback) |
|
052181670X (paperback) |
|
128042009X |
|
9781280420092 |
|
052181670X (Paper) |
|
