Description |
xiv, 456 pages : illustrations ; 24 cm. |
Series |
The Marketing series
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Marketing series (London, England)
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Note |
"Published on behalf of the Chartered Institute of Marketing." |
Bibliography |
Includes bibliographical references and index. |
Provenance |
The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991. |
Subject |
Communication in export marketing.
|
|
Communication in export marketing. |
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Advertising media planning.
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|
Advertising media planning. |
Indexed Term |
International marketing |
ISBN |
0750605529 : 16.95 |
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