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Book
Author
Ray, Michael L.
Title
Advertising and communication management / Michael L. Ray.
Imprint
Englewood Cliffs, N.J. : Prentice-Hall, c1982.
Item Status
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Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5823 .R392
Available
---
Description
xiii, 514 pages : illustrations ; 25 cm
Bibliography
Includes bibliographical references and index.
Subject
Advertising.
Advertising.
Communication in marketing.
Communication in marketing.
Advertising media planning.
Advertising media planning.
ISBN
0130152307
