| Description |
1 online resource. |
|
data file |
| Series |
The history of communication
|
|
History of communication.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Communication in the lives of the globe -- Saving the world : beginning of communication for development -- Globalization, discourse and development communication : Unesco as prime mover -- Communication for development : does it work? -- Rethinking the paradigm : the dependency phase -- Another paradigm : participatory communication -- Paradigm for a new millennium : social entrepreneurship -- Past, present and future : an agenda for 2015 and beyond -- The future : some final thoughts. |
| Summary |
Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in economic development -- History.
|
|
Communication in economic development. |
|
History. |
|
Communication in rural development -- History.
|
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Communication in rural development. |
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Communication in social action -- History.
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Communication in social action. |
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Mass media -- Social aspects -- History.
|
|
Mass media -- Social aspects. |
| Genre/Form |
Electronic books.
|
|
History.
|
| Other Form: |
Print version: 9781283993500 (DLC) 2011027790 |
| ISBN |
9780252093876 (electronic book) |
|
0252093879 (electronic book) |
|
0252036778 |
|
9780252036774 |
|
9781283993500 |
|
1283993503 |
|
9780252078446 |
|
0252078446 |
|
