| Description |
xi, 247 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 203-236) and index. |
| Contents |
Pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value. |
| Summary |
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. |
| Subject |
Communication and culture.
|
|
Communication and culture. |
|
Communication and culture -- Case studies.
|
| Genre/Form |
Case studies.
|
| Subject |
Mass media and culture.
|
|
Mass media and culture. |
|
Advertising -- Social aspects.
|
|
Advertising -- Social aspects. |
|
Public relations.
|
|
Public relations. |
|
Marketing -- Social aspects.
|
|
Marketing -- Social aspects. |
| Genre/Form |
Case studies.
|
| Added Title |
Rise and spread of advertising, public relations, marketing and branding |
| ISBN |
0745639828 (hardback) |
|
0745639836 (paperback) |
|
9780745639833 (paperback) |
|
9780745639826 (hardback) |
|
