Title The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.

Publication Info.	New York : Harper & Row, [1986]
	©1986

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD9696.C64 I4875 1986	Available	---

Edition	1st ed.
Description	xiv, 235 pages ; 25 cm
Note	Includes index.
Subject	International Business Machines Corporation.
	International Business Machines Corporation.
	Computers -- Marketing -- Case studies.
	Computers -- Marketing.
Genre/Form	Case studies.
Subject	Computers.
	Electronic office machines -- Marketing -- Case studies.
	Electronic office machines -- Marketing.
	Electronic office machines.
	Marketing -- Case studies.
	Marketing -- Case studies.
Genre/Form	Case studies.
Added Author	Shook, Robert L., 1938-
ISBN	0060155221 : $17.95