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book
BookPrinted Material
Author Munk, Nina.

Title Fools rush in : Steve Case, Jerry Levin, and the unmaking of AOL Time Warner / Nina Munk.

Publication Info. New York : HarperBusiness, [2004]
©2004

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HE7583.U6 M86 2004    Available  ---
Description xv, 352 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Bibliography Includes bibliographical references (page 311) and index.
Contents "Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003.
Summary The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
Subject AOL Time Warner -- History.
AOL Time Warner.
History.
Case, Steve, 1958-
Case, Steve, 1958-
Levin, Gerald M.
Levin, Gerald M.
Businessmen -- United States -- Biography.
Businessmen.
United States.
Genre/Form Biographies.
Subject Internet service providers -- United States -- History.
Internet service providers.
Online information services industry -- United States -- History.
Online information services industry.
Publishers and publishing -- United States -- History.
Publishers and publishing.
Motion picture industry -- United States -- History.
Motion picture industry.
Consolidation and merger of corporations -- United States -- Case studies.
Consolidation and merger of corporations.
Genre/Form Case studies.
Biographies.
Case studies.
ISBN 0060540346
9780060540340
0060540354 paperback
9780060540357 paperback