| Description |
xiii, 237 pages : 1 illustration ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 233-227) and index. |
| Contents |
Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
| Subject |
Radio advertising -- United States -- History.
|
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Radio advertising. |
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United States. |
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History. |
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Consumer behavior -- United States -- History.
|
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Consumer behavior. |
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Boycotts -- United States -- History.
|
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Boycotts. |
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Consumer protection -- United States -- History.
|
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Consumer protection. |
| ISBN |
0520223721 cloth alkaline paper |
|
0520235908 paperback alkaline paper |
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