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Book
Author
Dutka, Alan F.
Title
AMA handbook for customer satisfaction : research, planning, and implementation / Alan Dutka.
Publication Info.
Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, 1993.
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Gift Note
Moore Stacks
HF5415.3 .D88 1993
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Description
viii, 231 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
Subject
Consumers -- Research.
Consumers -- Research.
Consumer satisfaction -- Research.
Consumer satisfaction -- Research.
Consumer satisfaction.