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book
BookPrinted Material
Author Dutka, Alan F.

Title AMA handbook for customer satisfaction : research, planning, and implementation / Alan Dutka.

Publication Info. Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, 1993.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.3 .D88 1993    Available  ---
Description viii, 231 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Subject Consumers -- Research.
Consumers -- Research.
Consumer satisfaction -- Research.
Consumer satisfaction -- Research.
Consumer satisfaction.