Title Latinos, Inc. : the marketing and making of a people / Arlene Dávila.

Publication Info.	Berkeley, CA : University of California Press, [2001]
	©2001

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Contributor biographical information
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Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.33.U6 D38 2007	Available	---

Description	xv, 287 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 259-280) and index.
Subject	Hispanic American consumers.
	Hispanic American consumers.
	Market segmentation -- United States.
	Market segmentation.
	United States.
	Hispanic Americans -- Ethnic identity.
	Hispanic Americans -- Ethnic identity.
	Consommateurs américains d'origine latino-américaine.
	Segmentation du marché -- États-Unis.
	Américains d'origine latino-américaine -- Identité ethnique.
	Consumenten.
	Doelgroepen.
	Marketing.
	Spaanse Amerikanen.
	Consumidores latinoamericanos.
ISBN	0520227247 paper alkaline paper
	0520226690 cloth alkaline paper
	9780520226692 cloth alkaline paper
	9780520227248 paper alkaline paper