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Bestseller
BestsellerE-book
Author Milanesio, Natalia, 1974-

Title Workers go shopping in Argentina : the rise of popular consumer culture / Natalia Milanesio.

Publication Info. Albuquerque : University of New Mexico, [2013]
©2013
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
Summary "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Consumption (Economics) -- Argentina.
Consumption (Economics)
Argentina.
Consumers -- Argentina -- History -- 20th century.
Consumers.
History.
Chronological Term 20th century
Subject Working class -- Argentina -- History.
Working class.
Argentina -- Economic conditions -- 20th century.
Economic conditions.
Chronological Term 1900 - 1999
Genre/Form Electronic books.
History.
Other Form: Print version: Milanesio, Natalia, 1974- Workers go shopping in Argentina. Albuquerque : University of New Mexico, ©2013 9780826352415 (DLC) 2012032707 (OCoLC)808628180
ISBN 9780826352439 (electronic book)
082635243X (electronic book)
9780826352415
0826352413

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