| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The corporate fantastic -- Santa in public -- The mediated Santa -- The civic fantastic -- Casualty of the times -- The most fabulous dreams of childhood. |
| Summary |
"A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."-- Provided by publisher. |
|
"By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--A visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."-- Provided by publisher. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
T. Eaton Co. -- History.
|
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T. Eaton Co. |
|
History. |
|
Santa Claus (Fictitious character)
|
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Santa Claus (Fictitious character) |
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T. Eaton Co -- Histoire. |
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Department stores -- Canada -- History.
|
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Department stores. |
|
Canada. |
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Parades -- Canada -- History.
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Parades. |
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Christmas -- Canada -- History.
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Consumption (Economics) -- Canada -- History.
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Christmas. |
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Canada -- Social life and customs.
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Consumption (Economics) |
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Manners and customs. |
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RELIGION -- Holidays -- Christmas & Advent. |
|
HISTORY / Canada / General. |
| Genre/Form |
Electronic books.
|
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Electronic books.
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|
History.
|
| Added Title |
Eaton's Santa Claus parade |
| Other Form: |
Print version: Penfold, Steven, 1966- Mile of make-believe. Toronto ; Buffalo : London : University of Toronto Press, 2016 9781442630963 (OCoLC)950450975 |
| ISBN |
9781442630970 (electronic book) |
|
1442630973 (electronic book) |
|
9781442630963 |
|
1442630965 |
|
9781442629240 |
|
144262924X |
|
