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Book
Author
Young, Robert F. (Robert Freeman), 1940-
Title
Managing cooperative advertising : a strategic approach / Robert F. Young, Stephen A. Greyser.
Publication Info.
Lexington, Mass. : LexingtonBooks, [1983]
©1983
Item Status
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Moore Stacks
HF5827.4 .Y68 1983
Available
---
Description
x, 170 pages : illustrations ; 24 cm
Bibliography
Bibliography: pages 169-170.
Subject
Cooperative advertising.
Cooperative advertising.
Added Author
Greyser, Stephen A.
ISBN
0669063010
