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Book
Author
Bird, William L., Jr.
Title
Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.
Publication Info.
Evanston, Ill. : Northwestern University Press, 1999.
Item Status
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Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HF5813.U6 B53 1999
Available
---
Description
x, 288 pages : illustrations ; 26 cm.
Series
Media topographies
Media topographies.
Bibliography
Filmography: pages 267-274.
Includes bibliographical references (pages 245-266) and index.
Subject
Advertising -- United States -- History.
Advertising.
United States.
History.
Public relations -- United States -- History.
Public relations.
Corporate culture -- United States -- History.
Corporate culture.
ISBN
0810115859 cloth alkaline paper
0810115867 paper alkaline paper
