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book
BookPrinted Material
Author Riso, Ovid.

Title Advertising cost control handbook. -

Publication Info. New York : Van Nostrand Reinhold Co., [1973]

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5827 .R57    Available  ---
Description xx, 387 pages; 23 cm
Bibliography Bibliography: pages 375-377.
Subject Advertising -- Cost control -- Handbooks, manuals, etc.
Advertising -- Cost control.
Genre/Form Handbooks and manuals.
Subject Advertising.
Genre/Form Handbooks and manuals.
ISBN 0442269544