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Subjects (1-2 of 2)
Cross Cultural Studies Advertising
1
Book
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage, [2005]
2nd ed.
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Moore Stacks
HF5415.127 .M66 2005
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2
Book
The management of international advertising : a handbook and guide for professionals
Kaynak, Erdener.
New York : Quorum Books, 1989.
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Moore Stacks
HF5823 .K333 1989
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