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Book
Author
Kaynak, Erdener.
Title
The management of international advertising : a handbook and guide for professionals / Erdener Kaynak.
Publication Info.
New York : Quorum Books, 1989.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5823 .K333 1989
Available
---
Description
xvi, 284 pages : illustrations ; 25 cm
Bibliography
Bibliography: pages 267-280.
Note
Includes index.
Subject
Advertising -- Management.
Advertising -- Management.
Comparative advertising.
Comparative advertising.
Advertising -- Cross-cultural studies.
Advertising.
Genre/Form
Cross-cultural studies.
ISBN
0899301428 library binding alkaline paper