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book
BookPrinted Material
Author Kaynak, Erdener.

Title The management of international advertising : a handbook and guide for professionals / Erdener Kaynak.

Publication Info. New York : Quorum Books, 1989.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5823 .K333 1989    Available  ---
Description xvi, 284 pages : illustrations ; 25 cm
Bibliography Bibliography: pages 267-280.
Note Includes index.
Subject Advertising -- Management.
Advertising -- Management.
Comparative advertising.
Comparative advertising.
Advertising -- Cross-cultural studies.
Advertising.
Genre/Form Cross-cultural studies.
ISBN 0899301428 library binding alkaline paper