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book
BookPrinted Material
Author Steel, Jon.

Title Truth, lies, and advertising : the art of account planning / Jon Steel.

Publication Info. New York : Wiley, [1998]
©1998
Online access
Publisher description
Table of Contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5837 .S73 1998    Available  ---
Description xix, 298 pages : illustrations ; 24 cm
Note "An Adweek book."
Bibliography Includes bibliographical references (pages 277-279) and index.
Subject Advertising campaigns -- United States -- Planning.
Advertising campaigns.
United States.
Planning.
Advertising -- United States.
Advertising.
Advertising agencies -- Customer services -- United States.
Advertising agencies -- Customer services.
Advertising agencies.
ISBN 0471189626 cloth alkaline paper

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