| Edition |
First edition. |
| Description |
1 online resource (xx, 185 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Marketing collection,
2169-3986
|
|
Marketing collection.
2169-3986
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Chapter 1. The concept map -- Chapter 2. Design-to-market -- Chapter 3. Design-to-society -- Chapter 4. Design-to-value -- Chapter 5. The helix effect. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examinedfor customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Provenance |
Purchased with the Phippen Library Fund. |
| Subject |
Management information systems.
|
|
Management information systems. |
|
Marketing.
|
|
Marketing. |
|
Customer relations -- Management.
|
|
Customer relations -- Management. |
| Indexed Term |
Design-to-market. |
|
Design-to-society. |
|
Design-to-value. |
|
Business modeling. |
|
Market competition. |
|
Marketing strategy. |
|
Socialization. |
|
Co-creation. |
|
Coevolution. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781637420164 |
| ISBN |
9781637420171 e-book |
|
9781637420164 print |
|
