| Description |
viii, 264 pages ; 25 cm |
| Bibliography |
Includes bibliographical references (pages 237-244) and index. |
| Contents |
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. |
| Subject |
Strategic planning -- Handbooks, manuals, etc.
|
|
Strategic planning. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Customer relations -- Management -- Handbooks, manuals, etc.
|
|
Customer relations -- Management. |
| Genre/Form |
Handbooks and manuals.
|
| Added Author |
MacMillan, Ian C., 1940-
|
| Added Title |
Market busters |
|
40 strategic moves that drive exceptional business growth |
| ISBN |
1591391237 hardcover alkaline paper |
| Standard No. |
9781591391234 (hardcover : alk. paper) |
|
