Title Simplicity marketing : end brand complexity, clutter, and confusion / Steven M. Cristol, Peter Sealey.

Publication Info.	New York : Free Press, [2000]
	©2000

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Contributor biographical information
Publisher description

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415 .C6993 2000	Available	---

Description	x, 274 pages : illustrations ; 25 cm
Bibliography	Includes bibliographical references (pages 255-260) and index.
Subject	Marketing.
	Marketing.
	Customer relations -- Technological innovations.
	Customer relations.
	Technological innovations.
Added Author	Sealey, Peter, 1940-
ISBN	0684859181