Title Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.

Publication Info.	New York : McGraw-Hill, [1994]
	©1994

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks (Suplee Collection)	HD59.6.U6 S37 1994	Available	---

Description	xvi, 263 pages ; 24 cm
Note	Spine title: Lifestyle & event marketing.
Bibliography	Includes bibliographical references (pages 249-258) and index.
Provenance	The Suplee Business Collection honors the memory of Frank E. Suplee '30, 1910-1991. Established by his wife, Mary T. Suplee, and daughter, Katherine A. Suplee, December 1991.
Subject	Corporations -- Public relations -- United States.
	Corporations -- Public relations.
	United States.
	Issues management -- United States.
	Issues management.
	Advocacy advertising -- United States.
	Advocacy advertising.
	Corporate sponsorship -- United States.
	Corporate sponsorship.
	Customer relations -- United States.
	Customer relations.
Indexed Term	Business Public relations
	United States
Added Author	Lenson, Barry.
Added Title	Lifestyle & event marketing
ISBN	0070561532 acid-free, recycyled paper $24.95