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Bestseller
BestsellerE-book
Author Joshi, Atul, author.

Title Winning a billion consumers : a disruptive approach for success in India / Atul Joshi.

Publication Info. New Delhi, India : Sage, 2016.
©2016

Item Status

Description 1 online resource (281 pages)
data file
Note Includes index.
Contents Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author
Summary A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Management -- India.
Management.
India.
Customer relations -- India.
Customer relations.
Strategic planning -- India.
Strategic planning.
Social responsibility of business -- India.
Social responsibility of business.
Success in business -- India.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
Success in business.
BUSINESS & ECONOMICS -- Organizational Behavior.
Genre/Form Electronic books.
Electronic books.
Other Form: 93-5150-557-X
ISBN 9351505561
9789351505563
9351505588
9789351505587
9789351508892
9351508897
9789351505570
935150557X