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Bestseller
BestsellerE-book
Author Butscher, Stephan A., author.

Title Customer loyalty programmes and clubs / Stephan A. Butscher.

Publication Info. London : Routledge, Taylor & Francis Group, 2016.

Item Status

Edition Second edition.
Description 1 online resource
Physical Medium polychrome
Description text file
Note "A Gower book"--Cover.
Bibliography Includes bibliographical references and index.
Contents Pt. I. Customer loyalty programmes and clubs -- pt. II. Setting up a customer loyalty programme -- pt. III. Case studies.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Customer clubs.
Customer clubs.
Customer loyalty programs.
Customer loyalty programs.
Genre/Form Electronic books.
Electronic books.
Other Form: 9780566084515 (hardback) 9781138248618 (pbk.)
ISBN 9780566089510 (electronic book)
0566089513 (electronic book)
9780566084515
9781315575629
1315575620