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Subjects (1-4 of 4)
Customer relations
2

-- See Also the narrower term Customer equity


Here are entered works on the value of a customer to a company over the lifespan of their relationship, determined by assessing such factors as potential sales to the customer, the customer's image, and the customer's willingness to recommend the company to others.
3

-- See Also the narrower term Customer services



--subdivision Customer services under names of individual corporate bodies and types of organizations and industries, e.g. Construction industry--Customer services
4

-- See Also Relationship marketing


Here are entered works on establishing successful, ongoing relationships between the suppliers and buyers of goods and services.
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