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Bestseller
Author
Butscher, Stephan A., author.
Title
Customer loyalty programmes and clubs / Stephan A. Butscher.
Publication Info.
London : Routledge, Taylor & Francis Group, 2016.
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this eBook
Item Status
Edition
Second edition.
Description
1 online resource
Physical Medium
polychrome
Description
text file
Note
"A Gower book"--Cover.
Bibliography
Includes bibliographical references and index.
Contents
Pt. I. Customer loyalty programmes and clubs -- pt. II. Setting up a customer loyalty programme -- pt. III. Case studies.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject
Customer clubs.
Customer clubs.
Customer loyalty programs.
Customer loyalty programs.
Genre/Form
Electronic books.
Electronic books.
Other Form:
9780566084515 (hardback) 9781138248618 (pbk.)
ISBN
9780566089510 (electronic book)
0566089513 (electronic book)
9780566084515
9781315575629
1315575620