Description |
1 online resource |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue. |
Summary |
Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Dairy products industry -- United States -- History.
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Dairy products industry. |
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United States. |
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History. |
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Milk -- Quality -- United States -- History -- 20th century.
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Milk -- Quality. |
Chronological Term |
20th century |
Subject |
Dairy products -- United States.
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Dairy products. |
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Dairy products -- United States -- Marketing.
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Marketing. |
Chronological Term |
1900-1999 |
Genre/Form |
Electronic books.
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History.
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Other Form: |
Print version: Smith-Howard, Kendra. Pure and modern milk 9780199899128 (DLC) 2013019901 (OCoLC)813540799 |
ISBN |
9780199899135 (electronic book) |
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0199899134 (electronic book) |
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1299848354 (e-book) |
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9781299848351 (e-book) |
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9780199899128 |
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0199899126 |
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