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Bestseller
BestsellerE-book
Author Smith-Howard, Kendra.

Title Pure and modern milk : an environmental history since 1900 / Kendra Smith-Howard.

Publication Info. Oxford : Oxford University Press, [2013]

Item Status

Description 1 online resource
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references and index.
Contents Reforming a perilous product : milk in the Progressive Era -- Balancing the goods of nature : butter in the interwar period -- Purer streams and predictable profits : dairy waste at mid-century -- From the ice cream aisle to the bulk tank : the postwar landscape of mass production -- Reassessing the risks of nature : milk after 1950 -- Epilogue.
Summary Americans have never been more concerned about their food's purity. The organic trade association claims that three-quarters of all consumers buy organic foods each year, spending billions of dollars ""Dairy farm families, health officials, and food manufacturers have simultaneously stoked human desires for an all-natural product and intervened to ensure milk's safety and profitability, "" writes Kendra Smith-Howard. In Pure and Modern Milk, she tells the history of a nearly universal consumer product, and sheds light on America's food industry. Today, she notes, milk reaches supermarkets in an.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Dairy products industry -- United States -- History.
Dairy products industry.
United States.
History.
Milk -- Quality -- United States -- History -- 20th century.
Milk -- Quality.
Chronological Term 20th century
Subject Dairy products -- United States.
Dairy products.
Dairy products -- United States -- Marketing.
Marketing.
Chronological Term 1900-1999
Genre/Form Electronic books.
History.
Other Form: Print version: Smith-Howard, Kendra. Pure and modern milk 9780199899128 (DLC) 2013019901 (OCoLC)813540799
ISBN 9780199899135 (electronic book)
0199899134 (electronic book)
1299848354 (e-book)
9781299848351 (e-book)
9780199899128
0199899126