Edition |
1st ed. |
Description |
xvi, 384 pages : illustrations ; 24 cm |
Bibliography |
Includes bibliographical references (pages 345-368) and index. |
Summary |
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. |
Contents |
Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue. |
Subject |
Dassler, Adi, 1900-1978.
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Dassler, Adi, 1900-1978. |
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Dassler, Rudi, 1898-1974.
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Dassler, Rudi, 1898-1974. |
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Adidas-Salomon AG.
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Adidas-Salomon AG. |
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PUMA AG Rudolf Dassler Sport.
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PUMA AG Rudolf Dassler Sport. |
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Footwear industry -- Germany -- History.
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Footwear industry. |
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Germany. |
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History. |
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Sporting goods industry -- Germany -- History.
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Sporting goods industry. |
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Athletic shoes -- History.
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Athletic shoes. |
ISBN |
9780061246579 |
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0061246573 |
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