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001 ocn878148329
003 OCoLC
005 20211008041809.0
006 m o d
007 cr cn|||||||||
008 140414t20142014gw a ob 000 0 eng d
019 961588506|a962706204
020 9783954896639|q(electronic book)
020 395489663X|q(electronic book)
020 |z9783954891634
035 (OCoLC)878148329|z(OCoLC)961588506|z(OCoLC)962706204
040 E7B|beng|erda|epn|cE7B|dN$T|dOCLCF|dOCLCQ|dCOCUF|dAGLDB
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049 RIDW
050 4 K4095|b.S3 2014eb
072 7 LAW|x051000|2bisacsh
082 04 341.7567|223
090 K4095|b.S3 2014eb
100 1 Schimmel, Matthias,|0https://id.loc.gov/authorities/names/
no2015018572|eauthor.
245 10 Communication in the U.K. budget airline industry :|bhow
pr affects corporate success /|cMatthias Schimmel.
264 1 Hamburg, Germany :|bAnchor Academic Publishing,|c2014.
264 4 |c©2014
300 1 online resource (90 pages) :|billustrations (some color),
tables
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
504 Includes bibliographical references.
505 0 Communication in the U.K. Budget Airline Industry;
Acknowledgements; Table of Content; Table of Figures;
Table of Abbreviations; Abstract; 1. Introduction; 1.1 The
UK Air Transport Market; 1.2 PR in the Airline Industry;
1.3 Research Aims; 2. Literature Review; 2.1 Public
Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3.
Methodology; 3.1 Research Approach and Hypotheses; 3.2
Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5
Limitations; 4. Findings & Discussion; 4.1 Respondent
Profile; 4.2 Findings; 4.3 Summary of Findings; 5.
Conclusion & Research Implications; Appendices
505 8 1. Survey Screenshots2. Invitation E-Mail and Survey Start
Page; 3. Statistical Analysis; References
520 The main purpose of this study is to investigate how
Public Relations are currently used as a communication
tool within the UK budget airline industry, and how the
student segment in the UK corresponds to these measures.
To gain a holistic understanding of the topic, facts on
the UK air transport market are introduced briefly, with a
special regard to the two leading budget airlines, Ryanair
and EasyJet. Furthermore, the importance of PR for the
airline industry is assessed by the conducted field
research. Auszug aus dem Text Text Sample: Chapter 3.2,
Research Method:<
588 0 Online resource; title from PDF title page (ebrary, viewed
April 14, 2014).
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Aeronautics, Commercial|xLaw and legislation.|0https://
id.loc.gov/authorities/subjects/sh85001365
650 0 Airlines|0https://id.loc.gov/authorities/subjects/
sh85002650|xDeregulation|0https://id.loc.gov/authorities/
subjects/sh99001276|zGermany.|0https://id.loc.gov/
authorities/names/n80125931-781
650 7 Aeronautics, Commercial|xLaw and legislation.|2fast|0https
://id.worldcat.org/fast/798507
650 7 Airlines.|2fast|0https://id.worldcat.org/fast/802946
650 7 Airlines|xDeregulation.|2fast|0https://id.worldcat.org/
fast/802964
650 7 LAW|xInternational.|2bisacsh
651 7 Germany.|2fast|0https://id.worldcat.org/fast/1210272
655 0 Electronic books.
655 4 Electronic books.
776 08 |iPrint version:|aSchimmel, Matthias.|tCommunication in
the U.K. budget airline industry : how pr affects
corporate success.|dHamburg, Germany : Anchor Academic
Publishing, ©2014|hiii, 81 pages|z9783954891634
856 40 |uhttps://rider.idm.oclc.org/login?url=https://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=773106|zOnline ebook via EBSCO. Access
restricted to current Rider University students, faculty,
and staff.
856 42 |3Instructions for reading/downloading the EBSCO version
of this ebook|uhttp://guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20211213|cEBSCO|tEBSCOebooksacademic NEW Oct-Nov 5018
|lridw
994 92|bRID
